Shader: Cube

Stora Enso Head Office

Shader: Cube

Address: Kanavaranta 1

Shader’s light installations presents the iconic and once controversial head office of Stora Enso in a new light. The impressive five-part animation Cube creates an illusion in which analogue and digital, nature and technology, and old and new coexist side by side. Each part of the installation projected onto the façade facing the Market Square and Presidential Palace represents its own collage utilising both traditional and modern artistic techniques. Specially composed music and a soundscape have been created to augment the animation.

The story conveyed by Cube is founded on the building itself and the past, present and future of Finnish technological progress – without overlooking the Finnish nature. After all, nature is both the source of raw materials for the forest industry and the base that the production of renewable materials respects.

The iconic white building at Kanavaranta 1 was designed by legendary architect Alvar Aalto and completed in 1962 as the head office of Enso-Gutzeit. Today the building is the head office of Stora Enso and the workplace for around 300 people.

The installation runs non-stop in approximately five-minute cycles.

In co-operation with: Stora Enso

Picture: Johanna Kinnari

Performance time: 5pm–10pm

Shader is a three-person production team from Helsinki and Rovaniemi that got together already during their study years. The team is specialised in digital production techniques based on long-term experience in the visual arts and digital tools stretching back to the early 1990s.

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Pekka Tavi (b. 1979) is an animator and modeller.

Mikko Kunnari (b. 1979) is a visual artist specialised in 3D visualisations who wrestles between traditional and digital modes of expression to evoke emotions and feelings through esthetic means.

Timo Yliräisänen (b. 1975) is a producer and audiovisual generalist who is fascinated by the interaction between man and technology in art and who wants to create participatory art that everyone can experience.

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