Moonlight installation creates a magical nocturnal atmosphere at the Kansalaistori square
This year the Lux Helsinki light festival will illuminate the majestic surroundings of the Etu-Töölö district. The official Lux Helsinki route stretches from the recently renovated Kansalaistori square via Finlandia Hall and Kunsthalle Helsinki to the National Museum of Finland. Lux Helsinki 2019 will feature more light installations than ever before.
One of the brilliant works of light art that can be seen at the Kansalaistori square is Moonlight by Italian artist Marco Brianza, which creates a magical nocturnal atmosphere. Moonlight is a video art installation that gradually transforms a giant moon into pixels that light up their environment. At the same time, Brianza’s art transforms an advertising screen into a giant lamp that illuminates the square.
“It’s great to be able to offer a platform for such brilliant light and video art that highlights the cultural environment of the Kansalaistori square. The recently renovated square is the ideal place for insightful and impressive light art,” says Pilvi Rissanen, Head of Marketing at Clear Channel.
Joy and light for the darkest time of the year
The impressive Moonlight installation can be seen in evenings throughout the Lux Helsinki light festival on the giant screen – the biggest advertising display in the entire Nordic region – at one end of the Helsinki Music Centre. The screen offers exceptional opportunities for displaying both ads and art.
“The 170-square-metre media wall at the Helsinki Music Centre is an impressive surface that can be seen from afar. The LED screen is so precise that you can make out eyelashes from as far away as Mannerheimintie,” Rissanen laughs.
Lux Helsinki takes place during the Epiphany and is being held for the 11th time in 2019. The popular light festival presents leading expertise in Finnish and international light art; the installations utilise numerous different techniques that enable light to be harnessed for the purposes of street art, entertainment and tackling social issues. Lux Helsinki attracts over half a million visitors each year.
Rissanen is excited by how much locals have embraced the festival and how the light art is enjoyed among friends and family. The festival presents the city in a whole new light.
“Lux Helsinki brightens up the darkest time of the year while presenting spectacular urban light art in innovative ways. It’s great how locals can experience the art in their everyday environment. In our own way we too want to enrichen the urban environment and create new experiences in our everyday lives, so the light festival is a perfect match for us,” Rissanen confirms.