SATO delights with lights in an even bigger and more spectacular way
The Lux Helsinki light festival once again challenges local residents, communities and businesses to light up the darkest time of the year together. The lights bring joy to residents and passersby, while also building a sense of community: shared experiences and delight that everyone can contribute towards.
The Light Challenge is brightening up the dark autumn and winter months for the third year in a row. Real estate company and Lux Helsinki partner SATO has participated in the Light Challenge from the outset. In previous years, SATO’s tenants have collaborated on many interesting light installations made out of tissue paper, electric lamps and post-it notes, for example. Last year, the illuminated façade of one of SATO’s residential buildings in the Aurinkolahti neighbourhood of Vuosaari in particular attracted a lot of positive attention.
“Every day there were people standing in front of the building admiring the illuminated façade. The light art installation received so much positive feedback, in fact, that this year we have decided to create even more illuminated façades,” says Piia Matilainen, Community Manager at SATO.
Altogether, six of SATO’s residential buildings throughout Helsinki will receive façade and courtyard lighting: at Virtakuja in Myyrmäki, Tilkantori in Pikku Huopalahti, Kutomotie in Tali, Matruusinkatu in Katajanokka, Kauniinilmankuja in Vuosaari and Raikukuja in Martinlaakso.
“We will celebrate turning on the lights among residents with mulled wine and gingerbread cookies. At the same time, residents will have the chance to get to meet, socialise and chat with us and neighbours. Hopefully, these social occasions will lower the threshold for doing other things together too.”
Fostering a communal atmosphere and social interactions
A sense of community is very important for SATO and is actively fostered by the real estate company. For example, based on an initiative by residents themselves, the most active members have volunteered as “neighbour pals” to welcome new residents and show them around the building, build a sense of community and create a good neighbourly atmosphere.
“The kind of residential environment we live in means a lot. We at SATO like to enable a sense of community by fostering interactions and gatherings among residents, as well as by offering them spaces for their activities. A strong sense of community enhances both satisfaction and safety, and it encourages people to look after each other and their surroundings.”
The lights can be enjoyed in December at SATO buildings throughout Helsinki, as well as in Kerava, Jyväskylä, Turku and Tampere, where twenty courtyard Christmas trees will be decorated with Christmas lights. In addition, SATO encourages tenants to create their own light art in their windows, on their balconies and outside in their courtyards.
Everyone is welcome to take part in the Light Challenge by sharing photos of their own light art on Instagram using the #valohaaste hashtag. The light art can be just about anything: it can exist for just a few seconds while you photograph it, or it can bring joy throughout the dark winter!